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Social media ads

Planning a realistic budget and determining the right frequency for ad repetitions is key in transforming social media ads into a profitable venture.

Well planned Facebook and Instagram ads, focused on quality leads, contacts, and sales, go beyond just accruing clicks.

This ensures that the social media ads are not only noticeable but also a positively impactful part of the audience’s social media experience.

Sotsiaalmeedia turundus

The best place
to make sales

Social media ads have a unique charm; they capture attention during those casual browsing moments. Rather than pushing for immediate sales, they present clever solutions that seamlessly integrate into daily life.

Creativity and engagement are at the heart of these ads, crafted to be concise and compelling. Thanks to targeted precision, they resonate at the right place and time, igniting curiosity and effectively boosting sales. This isn’t mere advertising; it’s about creating meaningful connections.

Social media strategy

Our process begins with a social media audit, mapping your market trends, competition and audience behavior. This knowledge transitions into the Planning stage, where strategies take shape and goals with budgets are defined.

As the campaign starts, day-to-day analysis and A/B testing of performance metrics and audience engagement are turned into tweaks and optimizations, ensuring the campaign evolves towards our goals.

Social Proof

Building social proof is crucial before pushing for sales. Start by creating and promoting engaging content that attracts likes and comments, establishing trust and credibility.

Once you’ve gained enough positive engagement, shift to sales-focused ads. This approach leverages your established social proof, making your sales efforts more effective and trustworthy.

Recipe for effective ads

A good social media ad grabs attention with compelling visuals and a clear, concise message tailored to your specific audience. 

It effectively communicates the value of the product or service, includes a strong call-to-action, and aligns with the brand’s voice.

The ad should be optimized for the platform it’s on, encourage interaction, and have measurable elements to track its effectiveness, allowing for continuous refinement based on feedback.

Data driven ads management

Data-driven ads management is at the core of our approach. We closely monitor key metrics, such as click-through rates, conversion rates and cost per acquisition, to gain insights into your campaign performance.

By analyzing this data, we identify areas for improvement and make data-backed decisions to optimize your Facebook PPC campaigns. We continuously refine targeting parameters, ad creatives, and bidding strategies to ensure that your campaigns are always evolving and delivering better results over time.

Ads reporting and analysis

Monthly reporting with comprehensive ROI analysis and competitor audit keep you informed about the impact of your campaigns.

Our detailed reports with key metrics, ad performance, conversion tracking, and return on investment enable you to evaluate the effectiveness of your advertising efforts, make informed decisions, and allocate your resources wisely.

Transparent ad reporting and regular ROI analysis are the key to effectiveness of your efforts, helping you optimize your sales funnel for better business outcomes.

Optimist Group

Optimist Group unites marketing communication, film and print production as well as digital agencies with an international reach.

By putting ourselves constantly in an uncomfortable position, we have managed to craft exceptional results that have helped businesses gain a competitive edge all over the world.

Results driven digital marketing agency focused on remarkable presence in new media.


+372 533 41 611

Optimist Digital OÜ
Reg: 14690787
VAT: EE102526851

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