We plan, build and improve the whole digital journey
- Get you noticed
Ideas, campaigns and content. - Make people act
Remove what gets in the way. - Know what works
Measure results and improve along the way. - Build what’s missing
Create new tools and solutions when needed.
Autoportaal
In this marketing campaign, our role was media planning and setting up and implementing an omni-channel advertising campaign.
Optimist Creative‘s creative solution created a fun connection between cars and human relationships – Autoportaal brings together, separates and mediates casual relationships. In other words, it is a platform for buying, selling and renting cars.
Autoportaal is a convenient and practical platform for buying, selling and renting cars. Adding an ad is free and takes only a few moments.
SuperAlko & CityAlko
To extend the summer, SuperAlko and CityAlko organized a giveaway campaign, with an all-inclusive trip for two to Greek vineyards as the grand prize.
In the Creative Solution created by Optimist Creative, the legendary Apollo invited all enthusiasts to participate in the SuperAlko travel campaign. Anyone could try their luck by leaving their details and email on the campaign landing page.
The eye-catching creative solution helped our digital agency build a smart hybrid campaign that brought together over 17 000 registrants, resulting in a website conversion rate of over 40%.
Audi e-tron
Creative concept was all about the strength. Trying to break the myth of electric vehicles being inferior to petrol and diesel vehicles. In the first step of communication we displayed Audi e-tron plowing the fields. The ultimate display of raw strength.
Ajujaht
Ajujaht (Brain hunt) is the best-known start-up accelerator in Estonia, where you can put your business idea and team to the test on live TV Show. On this season we have successfully onboarded new participants with clever digital ads and social media.
Nortal
Nortal needed to hire 10 developers and 15 quality engineers with good knowledge of Estonian language.
Digital campaign delivered a known standup comedian Kait Kall to a well targeted audience. Performing sketches as Nortal’s services.
That kind of non-formal approach with well targeted audience exceeded the goals and improved Nortal’s reputation as an employer.
SOS lasteküla
For the 16th time, with the help of Southwestern Advantage Estonia, enthusiastic students go to the doors of good Estonian people to ask for donations.
Beloved actor Tõnis Niinemets called on the people of Estonia to open their hearts along with the door and help the SOS Children’s Village to renovate family homes.
A heartfelt creative solution and a well-targeted campaign successfully exceeded the goals and showed the big heart of the Estonian people.
You know
The Estonian Sexual Health Association opened an opportunity to ask a specialist anonymously and free of charge on its website. You know… , on those topics.
In cooperation with social media content creator Evert Poom, witty clips were prepared that invited young people to ask for advice on these topics anonymously, free of charge and shamelessly.
The highly successful digital campaign was combined with witty outdoor posters and floor stickers in shopping mall hangouts.
Vianor
There are few things that you can be absolutely sure of, but with absolute certainty there will be summer and winter every year and a tire change before the start of the season.
Nokian tire importer and tire expert Vianor appreciates a safe journey. Twice a year, we help Vianor deliver its message precisely to those who are due for a tire change.
Advertisements and analytics related to online sales make it possible to bet precisely and effectively on the right customer.
Optimist Group
Optimist Group unites marketing communication, film and print production as well as digital agencies with an international reach.
By putting ourselves constantly in an uncomfortable position, we have managed to craft exceptional results that have helped businesses gain a competitive edge all over the world.
