Digital strategy
Comprehensive digital strategy is your blueprint for action – that provides clear direction and actionable insights for maximizing your online presence.
We will develop a detailed document that covers all aspects of your digital activities, from website optimization and content marketing to social media engagement and paid advertising.
Website & SEO
We’ll analyze your website to make sure people can easily find you online. We’ll define your search oportunities, improve your website’s structure, and map out how visitors use your site.
We’ll also create a plan to get more high-quality links to your website, which will improve your position in search results and drive more organic traffic to your site.
To further enhance your online presence, we’ll:
- Define user journeys: Map out typical user paths on your website and categorize visitors based on their actions. This allows for targeted and personalized remarketing messages.
- Build referral links: Develop a plan to acquire high-quality backlinks to your website. These links, from other reputable sources, will boost your visibility in organic search results and drive more traffic to your site.
Social media
We’ll identify the most effective social media platforms and formats for your target audience and establish a consistent brand voice that resonates with them. We’ll also determine an appropriate advertising budget to achieve your goals.
To ensure your social media is optimized for success, we’ll:
- Develop a social media calendar framework: Create a structured plan for your social media content, ensuring consistent posting and engagement.
- Set up accounts: Configure your social media profiles for optimal performance, including setting up targeted advertising audiences and analytics tracking. We’ll prepare your accounts for both organic content creation and paid social media advertisingcampaigns.
Email marketing
We’ll define clear objectives for your email marketing and tailor your communication style to resonate with your target audience.
To maximize the effectiveness of your email marketing, we’ll:
- Structure your existing information: Organize your contact lists and customer data to ensure efficient segmentation and targeting.
- Implement automation and tactical initiatives: Set up automated email sequences and develop strategies to grow your email list and encourage engagement.
- Automate contact onboarding and sales activation: Create automated workflows to welcome new subscribers, nurture leads, and drive sales conversions.
Analysis
To ensure your digital presence is always at its best, we’ll conduct a thorough analysis of your current activities, comparing them to your competitors to identify areas for improvement and opportunity.
This analysis will include:
- Evaluating strengths and weaknesses: We’ll assess your existing digital marketing efforts, pinpointing what’s working well and what needs to be adjusted.
- Defining task allocation: We’ll create a clear division of responsibilities, outlining which tasks you can manage internally and which would benefit from external support.
- Identifying automation opportunities: We’ll pinpoint areas where automation can streamline your processes and improve efficiency, such as lead nurturing, social media scheduling, and email marketing.
Optimist Group
Optimist Group unites marketing communication, film and print production as well as digital agencies with an international reach.
By putting ourselves constantly in an uncomfortable position, we have managed to craft exceptional results that have helped businesses gain a competitive edge all over the world.
