Advertising on Google search
Target your ad to the right people
With Google Search Ads, you can target your ads to people who are searching for specific keywords or topics.
Even better, you can target your ads only to people who are located in a specific area that’s important to you. This ensures that your ads are only seen by people who are interested in what you have to offer.
Track results and optimize budget
Properly set up Google Search Ads give you the ability to monitor in real-time which searches bring you valuable customers and which ones just waste money.
By monitoring this data, you can assess the return on investment and test the market fit of a new product or service with relatively small costs and in a short period of time.
Consider the searcher's location
If your area of operation is geographically limited, whether it’s a country, city, or even a specific neighborhood within a city, it’s worth taking this into account with your search ads as well.
Focus your budget on those for whom your product or service is truly important, affordable, and also accessible.
Formula for a Successful Ad
You should start by ensuring that the ad text and structure are specifically designed to be displayed in search results. Cost-effectiveness is ensured by the ad’s relevance to the search, because the more your ad is clicked on, the cheaper the cost per click becomes.
Keep in mind that the ad text should be relevant and related to the specific search. A clear and distinctive message should contain a specific value proposition.
Data-driven ad management
Our forecasts are supported by data-driven ad management. We regularly track pre-agreed strategic metrics.
Impressions, reach, clicks, conversions, and cost per acquisition are just a few metrics that provide insight into the results and effectiveness of advertising.
By analyzing this data, we identify areas for improvement and react quickly to enhance your ads. Continuous refinement of targeting parameters and adjustments to ads and bidding strategies keep your message fresh, ensure ongoing campaign development, and deliver the best results.
Ad analysis and reporting
In our monthly reports, we compare advertising and sales results, and analyze competitor activities to keep you informed about the short-term and long-term impact of the campaign.
This allows you to assess the effectiveness of your investments and make informed decisions.
Optimist Group
Optimist Group unites marketing communication, film and print production as well as digital agencies with an international reach.
By putting ourselves constantly in an uncomfortable position, we have managed to craft exceptional results that have helped businesses gain a competitive edge all over the world.
