The platforms we use.
We use analytics, sales and advertising platforms in a logical order: first to understand and capture existing demand, then to create more of it.
Analytics
Know your website.
See what people do on your website and what brings them there.
This helps us see what works, what doesn’t and where there is room to improve.
LeadFeeder
See which companies visit, what they look at and how often they come back.
Leadfeeder helps you spot companies that may be interested in what you offer.
Search Ads
Reach people who already know what they need and are actively looking for it.
We focus on high-intent searches and efficient traffic that is more likely to turn into real business.
OpenAi Ads
Be visible when people are looking for a solution.
OpenAI Ads helps you reach people who are using AI to understand a problem and find ways to solve it.
We use it to introduce your offer while they are actively looking for answers and possible solutions.
When the basics are covered
Once your website, analytics and high-intent channels are working well, the next step is to reach people who are not actively looking for you yet.
That’s where social, display, video, audio and community platforms come in. Their job is to get attention, introduce your offer and create new demand.
Meta Ads
Reach people before they start searching.
Meta helps you reach people who may already have the problem your product or service solves, but don’t yet know what to look for.
We use it to build awareness of your offer and bring new potential customers to your website.
Reach specific B2B audiences.
LinkedIn works when the people you want to reach can be defined by company, industry, role or seniority.
We use it to build visibility and demand among selected business audiences where precision matters more than cheap reach.
TikTok
Fast-paced audience looking for what’s new.
TikTok is where people actively discover new ideas, products and trends.
We use engaging content to introduce your offer to people who are open to finding something new.
Reach highly engaged niche communities.
Reddit helps you reach people who are deeply interested in specific topics and actively discuss them.
We use relevant communities to put your offer in front of people who really care about the subject.
Reach people while they are planning and considering.
Pinterest works when people are actively collecting ideas and preparing future decisions, particularly in visually driven categories.
We use it to place brands into that consideration process before the final choice is made.
Youtube
Best for showing people why they should care.
YouTube helps you explain your product, service or idea in a way that is easier to understand and remember.
We use video to build interest, demonstrate value and bring people closer to choosing you.
Let’s find the right mix.
Optimist Group
Optimist Group unites marketing communication, film and print production as well as digital agencies with an international reach.
By putting ourselves constantly in an uncomfortable position, we have managed to craft exceptional results that have helped businesses gain a competitive edge all over the world.
