We plan, build and improve the whole digital journey
- We get you noticed
Ideas, campaigns and content. - We make it easier to act
Remove what gets in the way. - We find what works
Measure results and improve along the way. - We build what’s missing
Create new tools and solutions when needed.
Looking at the whole picture
Good marketing is not one big campaign. It’s a series of right steps.
We look beyond channels, campaigns and single actions to understand what really moves the business forward.
We plan each step together, look at the numbers, explain what makes sense, and put it into action.
A few examples of how strategy turns into action.
Tallinn University
Instead of treating admissions as one campaign, we looked at how interest was distributed across programmes and used that insight to steer attention where it was needed most.
Media, content and programme-level data worked together, helping Tallinn University grow applications while making the whole admissions journey more balanced and efficient.
Pallas University of Applied Sciences
We built the admissions campaign around one simple idea: be present wherever future students spend their time, but make every contact feel native to the platform.
Meta, Google, YouTube, TikTok and Reddit worked together as one journey — combining reach, repeated exposure and retargeting.
Europcar Full Service Leasing
We turned an unfamiliar service into a familiar choice by consistently positioning full service leasing as a new, all-in-one way to lease a car — and keeping Europcar closely tied to the category itself.
Paid media, SEO, link building and content work together continuously to build demand, own the most important search positions and turn interest into a steady flow of qualified leads and new contracts.
Audi e-tron
Instead of explaining why an electric car can be powerful, we showed it.
By putting the Audi e-tron to work in a place usually reserved for heavy machinery, the campaign turned electric performance into something instantly understandable — strength without compromise.
Autoportaal
We helped Autoportaal build a strong position in Estonia’s highly competitive car marketplace category.
From digital strategy to SEO and paid media, the focus has been on both sides of growth: creating visibility and capturing demand when people are actively looking to buy or sell a car.
SOS Children’s Village
For a cause where attention alone is not enough, the campaign had to create an emotional reason to act.
Creative and media were planned together to reach the right people with the right message — helping the fundraising campaign exceed its goals.
Not sure where to start?
Optimist Group
Optimist Group unites marketing communication, film and print production as well as digital agencies with an international reach.
By putting ourselves constantly in an uncomfortable position, we have managed to craft exceptional results that have helped businesses gain a competitive edge all over the world.
