Paid Media
Reach the right audience where they are most likely to respond.
We choose channels based on where your audience is, what has worked for similar businesses and what role each platform should play in the overall journey.
Start with the audience
We look at who you need to reach, where they spend their time and how large the available audience is on each platform.
The goal is not to be everywhere. It is to focus budget where it has the best chance of working.
Choose channels for a reason
Different platforms are good at different things.
We compare audience size, expected costs, available targeting, previous results and what we know from similar businesses before recommending where to invest.
Google ads
ChatGPT
TikTok
Youtube
Spotify
TV
OOH
Make the channels work together
We do not treat each platform as a separate campaign.
We plan how people move from first contact to consideration and action, and give each channel a clear role in that journey.
Test what actually matters
We do not treat each platform as a separate campaign.
We plan how people move from first contact to consideration and action, and give each channel a clear role in that journey.
Move budget when the data changes
Media plans are not fixed.
We monitor performance and move budget between audiences, campaigns and channels when the numbers show a better opportunity.
You always know what is happening
You can see what is running, how the budget is being used, what we are learning and what we recommend doing next.
No black box.
What we manage
- Campaign planning and setup
- Audience strategy
- Media buying
- Budget allocation
- Retargeting
- Creative testing
- Campaign optimisation
- Reporting and recommendations
Want to know which channels make sense for you?
Tell us who you want to reach and what you want them to do. We will help identify where your budget has the best chance of working.
Optimist Group
Optimist Group unites marketing communication, film and print production as well as digital agencies with an international reach.
By putting ourselves constantly in an uncomfortable position, we have managed to craft exceptional results that have helped businesses gain a competitive edge all over the world.
